Welcome to Mystic Liquid- We are the only full service website management company in Pennsylvania. We are based in the Scranton, PA area and pride ourselves on helping small businesses get the most out of their online presence. Our services range from 
It’s time to start blogging on business
Mystic Liquid was created to help the small business owners in our local area grow their businesses through interactive, easy to use websites. I like to think that’s what allows us to stand out from the competition as a Scranton website design company. One of our first recommendations to these businesses is to get blogging.
I’m going to let you in on a pretty important business fact. Blogging is a proven and effective marketing tool for a wide range of businesses. While it may seem obvious to those of you who already are aware of this, there are far too many small business owners missing out on customers and sales because they are not using blogging as a marketing tool.
The problem is so many people don’t either realize a blogs full potential or they have far too many misconceptions about them. Here is a list of four of the most common reasons they don’t want blogs along with Mystic Liquid’s counter-argument:
My business isn’t geared towards a blog - I hear this all too often by business owners who don’t completely understand what a blog is and what it can do. It is possible that maybe your customers don’t subscribe to any blogs, or don’t read a favorite blog daily. But you know who does? The search engine spiders like the ones Google and Yahoo use to find websites and judge them for their results pages. If your customers use the Internet and chances are good they do, you can capture their attention with a blog.
Isn’t blogging what my kids do on Myspace? - If I had a nickel for every time I heard this, I wouldn’t need a job. While your kids may know more about blogging than you, that doesn’t mean you shouldn’t. If anything, look at it as free help running one whenever they are around. The truth is companies of all sizes and shapes have realized the benefits of a business blog.
Blogging is just a trend – Yea I remember hearing the same thing about the internet and the Beatles too a couple of years back. They sure got that right. The thing is no one, not even you, can predict the future what will be hot in the next few years. That still doesn’t mean you can’t jump on the bandwagon now. By not doing so now, you are missing out on a powerful, easy-to-use communication tool. I’m no psychic but I’m pretty sure communicating with your customers and prospects will never go out of style.
I don’t have time to blog – I can sometimes see someone’s point of view here until I realize that your blog is about your business and a blog post should only take you about 30 minutes at the most to write. I’m sure you can find a half hour twice a week to talk about something you love to do and know like the back of your hand. Another thing, it is worth the time spent establishing your expertise in your business’s subject matter, generate loads of search engine leads, and deliver your message to potentially thousands of people.
As you can see a well run blog can greatly enhance your business’s exposure to the world. Don’t be one of those people who miss out on this great opportunity by letting these misconceptions keep you from giving business blogging a chance.
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