Mystic Liquid

We here at MysticLiquid are often approached by small business owners wanting to know how they can grow their business through establishing a web presence. Some keep their ambitions small, looking to increase their sales in a certain local region, while others like to think big and show the world what they can offer and that’s their intended market. Now, how they plan on doing that and how they go about it is a whole different question.

From the start, if you’re looking to establish a presence online, you first need to get online. You need a website. Once you have that you can start making money. Think about it. Most people use websites to make money in one way shape or form. Some people use their site to sell products and then there are those who write a daily blog with AdSense ads all over it.

So as you can see there are countless ways to make a buck just from owning a website. Don’t believe me? Here are at least five different sites we have built for a few local Scranton small businesses:

· Sell your products – This is easily the most popular reason why small businesses must develop an e-commerce website of their own. You are free to sell your own products, while also controlling how much of a profit you make with every sale. A small business sees the biggest profit margins through choosing this route. Your customers appreciate good value and love low costs. Cutting out the middleman is a great way to provide them competitive prices while getting them back as repeat business. All you need is the products, pages developed to display it and a shopping cart to order it. You now have an e-commerce site selling whatever you want.

· Sell your services – No, I know not all small businesses sell products but offer services instead. So they are left wondering how their business can be helped through a web presence. While most of the technical stuff is vastly different, the overall theme and message of your site would still remain the same as one selling products. The only drawback with selling services through your website is the fact your potential for revenue is limited to the amount of time you can provide to a set number of service jobs.

· One of the main ingredients in building a website that sells service instead of product is the fact that since you are selling a relationship between a customer and yourself, you need to spend more time and effort establishes credibility. We do this on sites like this through developing rapport with the website’s visitors and then trying to show them the benefits of the service you’re offering them.

· Drop ship products – Maybe you love the idea of selling product but don’t have space to store it or the funds to set up a system of inventory tracking. I would recommend a drop-shipment website. These websites allow you to sell whatever type of product you want, even brand names too, with the ease of a few clicks from the customer. These business ventures are often profitable to a business since they require so little work to be done to it. Some companies run such a smooth drop shipping service that it nearly automated. You place the products on your site and the order is then filled and shipped from a third party warehouse.

· Recommend affiliate products – One great way to make money through a website is through an affiliate program. These are no-risk partnerships in which through your website, you promote another company’s products. Afterwards, depending on the amount of traffic and sales you directed, you earn a percentage of their sales. It works much like you receiving a commission for the sale you helped make. These are commonly done through ads such as banners or links on your site directing a customer to their site. You can actually make a lot of money if you market yourself wisely through affiliate site.

· Sell ad space – This one you really can’t do unless you already have an established and high traffic website. If you can show advertisers that your website can reach a large number of their target audience, they will be willing to buy ad space on your website. Don’t plan on making this your fulltime job because it really doesn’t pay that well. It works great as a second source of income but don’t expect it to be your business’s only source of income. You won’t be keeping your doors open for long.

As you can see there is a lot of potential out there for businesses to make money online. All it takes is the right idea combined with determination to make it work. The good news is that we possess both when it comes to working with and for you. Send us an email to see how we can help you with your website goals and aspirations. We’ll be glad to help.