Mystic Liquid

A Full Service Website Management Company

Welcome to Mystic Liquid- We are the only full service website management company in Pennsylvania. We are based in the Scranton, PA area and pride ourselves on helping small businesses get the most out of their online presence. Our services range from web design, content writing, search engine optimization (SEO), search engine marketing (SEM), and overall online reputation management among other services. We offer a free consultation for new clients, just fill out our contact page and we will get back to you as soon as we can. Again thanks for stopping by and look forward to hearing from you.

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Posted by admin on April 13, 2008

3 Keys to a Killer Website Design

Small business website design is more than creating a shopping cart with product images. It’s about creating a positive experience that will hopefully cause a customer to return. You want it to be easy to use, function properly, and look pleasing. There isn’t much to it you would think but it’s not as easy as it seems.

Mystic Liquid tries to focus on three principles of small business website design that apply to all websites.

The first is Simplicity

This is such an important principle, that it can easily be made into the top three web design principles all by itself. The important thing to always remember is that a web site must be designed to be as user friendly as possible and that is because of two main reasons. These are:

You want to make it easy for any future updates.

You want to make it simple for a user to navigate quickly and seamlessly.

This applies to all aspects of the website, from the design, to structure and the code.

Our next principle is its Modularity

All websites should be built and designed in a modular manner. What this means is that you want to create the site as a series of modules/components instead of a run-on sentence.

Doing so entails actions such as creating logical divisions in the site structure. Simple things like extracting out common elements like footers and using ‘include’ procedures to reinsert those elements back into your pages. Another option is to use external CSS style sheets rather than embedding it into your pages.

Modularity helps comply with the simplicity of the design as mentioned above. The thing I like most is that it cuts back on time and effort.

The final principle is the website’s Balance

The balance in a web page is one of those design aspects I see so many other designers take too lightly or forget completely. You need to balance out how much information is delivered on a page. You are basically deciding how much “stuff” to put on a page.

Do you want the page to be simple to look at or would you prefer it to be busy and exciting? These are two important questions when creating the balance. Just be careful that if you create a page that is too busy and overwhelming, more than likely a user will find it to be a distraction and will leave the site.

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