Domains, Domains, Domains

One of the reasons Mystic Liquid has become the leader in the Scranton SEO industry is because from day one we understood the importance of the right domain. Before any SEO campaign is started, heck even before a website is built, we begin the task of finding the perfect domain name to suit all of a clients needs now and for the future. It is hands down one of the more underrated steps during the process of on-site optimization.

The right domain name can make or break a website for both SEO and user purposes. In the eyes of a user, a domain name works towards forming impressions about your online credibility. A well-chosen and relevant name works to develop a good, lasting impression in the minds of those current and potential customers.

If your website is trying to create a new brand or develop a new niche in the market, register a domain name that contains as few characters as possible. Make it short and easily recognizable for those lesser experienced web users and above all avoid using multiple hyphens.

Search Engines Love Relevant Domain Names

For SEO purposes a good domain name is crucial. Think about it. It’s the first thing the search engines see when they find your website. When we are choosing the right domain name, we want it to contain at least one or two of the major keywords you are trying to rank for. Thus by doing so, search engines automatically assume you are an authority on those keywords.

It isn’t a bad idea to put together your site’s goals, keywords and objectives before choosing one. The domain name states what you do best, instead of just what you do and is wonderful way to develop a long-term online brand, supplement a brand as well as a short-term traffic catcher. If it is at all possible, choose one that describes the product or service you are offering.

A catchy name that sticks in the minds of users is also a plus when looking for the perfect combination of words. Take Mystic Liquid or Equator Live for example. Someone may not remember what we do perhaps but they certainly will remember exciting names like these!

The Down Side of a Bad Domain Name

A poor domain name leaves your website looking non-credible and potentially unreliable. Two things you don’t want to be when trying to build authority and business.

If your domain name does not contain any keywords on the subject matter or theme of your site, I wouldn’t expect to see any type of ranking benefits from the search engines.

I’ve also seen a few shady webmasters try black-hat tactics such as keyword-stuffing just to see their sites banned from the SERP’s pages due to these spammy tactics.

Take the Time to Find the Right One

As you can see choosing a domain name isn’t just something you can go on a whim. After you found one that you think would work for you, visit some of the more reputable registrars such as GoDaddy or Blue Host. They offer easy to use tools to help find relevant domain names based on the keywords you want your website to rank for.