Mystic Liquid

Are you a small business looking to add a little more bite to your ecommerce business? I think it’s time for you to consider redesigning your old stale website. Mystic Liquid is the right business to do just that. We take pride in being one of the only Scranton website design companies that can take a boring website and change it into something fresh, exciting and interactive.

Let me show you just a few of the reasons you may want to think about coming to us for a complete website redesign.

Making Your Website Look More Attractive - Does your small business have a website just for the sake of having a website? Is it just a small one that covers just the basics with no bells or whistles since you had no experience in website design? If either of these questions sounds familiar, then chances are you should redesign your website. As a business owner, you want the best results. A major key to seeing success comes from how appealing your website looks.

Organization Can Make All The Difference - Another main reason to get a site redesign is because right now your website is terribly unorganized. Older small business websites contain information scattered throughout the entire site, without any rhyme or reason. Chances are visitors may not find the information they are looking for or get confused by the flow of it and leave. Say goodbye to that potential sale then.

Develop the Right Style For Your Website - Every site designer I know all agree that style is one of the most important aspects of a small business website. We all have those certain things which we would love to see on our websites, but there is also other “stuff” you need to take into consideration when designing a website, for example, what is most suitable for your business, and what would a visitor be most interested in seeing. With a website redesign should could one developed for the style which you are looking for and deserving.

Promote Your Website - One of the main keys to a company’s ecommerce success is the extent of their website promotion. There are a number of different ways to increase your site’s visibility. Some of these are search engine optimization, email campaigns, social media campaigns, PPC campaigns and other forms of internet marketing.

Stay tuned later this week for part two of why a small business should consider redesigning their website.

Managing a full service small business website company like Mystic Liquid is not an easy venture. One of the biggest opportunities to take advantage of is the process of convincing potential customers that using Myspace or another community based “profile” as a company website is not a good thing.

Before the Myspace and the other social community revolution started to ravage the Internet landscape, small business owners had to either hire a web designer or use a template website such as Bravenet to create a web presence. Back then those template websites were very economical, but lacked all the customizable features that a web designer could provide.

Even though Bravenet has gone by the wayside and Myspace has taken its place as a way for small businesses to get a piece of that online market, it is not the best long term solution for a small business that is looking to enter the online business market.

There are several steps that need to be taken if you are a small business owner that is looking to revamp or even create a web presence from scratch.

1) A domain name that represents your business name is worth its weight in gold.

a. Just like a logo, your domain name is very important. You want to choose a domain name a close to the name of your business. That way consumers and internet surfers will remember your online presence with ease.

2) Looks are everything!!!

a. Even though templates are easy to put together, it comes down to being unique and separate yourself from the pack. Spend the time to pick the colors and overall structure of your website before you go to a web design company.

3) Being social is good, but you need a home.

a. Having a Myspace or a Facebook account to represent your business is a good thing, but should not be the overall solution. Those social sites should be used as a compliment to your main small business website. Those social sites are a great way to dive traffic to your main site and will be a great way to interact with customers.

So if you are a small business owner looking to get a piece of the booming online business market, remember to use the social community sites a compliment to your main site and if you’re looking for help with this, we offer a social media optimization package. Remember there is no place like home when it comes to having your own website and domain.

Everyone is constantly on the prowl for the next great piece of link bait. What website owner or SEO wouldn’t want that boom in traffic and links to their site? It also doesn’t hurt that all those links also come with some great keywords as anchor text. The only SEO’s I know that don’t think about linkbait are the bad one or the ones that aren’t worth giving money to.

Luckily, I don’t consider myself a bad SEO but that doesn’t mean I hit the nail on the head every time I try to generate some popular linkbait. Creating one that works is hard work combined with a little bit of luck and timing.

I’ve learned a few tricks from reading other people’s blogs but mostly through trial and error. I’ve created some good linkbait pieces for Mystic Liquid and I also came up with my fair share of bad ones. I won’t link to these because it’s my blog and I would rather not embarrass myself.

But what makes something linkbait? I’ve read some industry people claim that almost anything can be linkbait as long as it elicits a need for people to link to. That’s only somewhat true. Yes, the idea behind it is to get a great amount of website owners to link to in a short period of time but it also needs to be on topic, not just any post you feel like throwing together.

Here a few other thoughts I have of what makes a great linkbait post:

·Create content worth reading - You can have an awesome looking website full of images and flash but if there is no useful information on it, then what’s the point? Your website’s content not only needs to be well thought out but also amazing. It needs to be something so incredible that everyone will be talking about it. If you can do that for your audience then the links will keep coming.

·While you’re at it, make it unforgettable and compelling - The better the quality of your content, the better your chances are for finding return visitors to your site. Sure it’s great to get people to read your blog post initially but the true sign of a successful site is by getting them to come back. You should start to see a return from your effort by seeing a greater number of links back.

·Tell something interesting - No one wants to link to your blog if it’s just another ordinary post that is so dull it will put you to sleep. I found that one of the more effective techniques in linkbaiting is by telling a story, better yet telling an interesting story. Give someone a reason to read it and like it so much that they recommend it to a friend to read. That’s the type of response you want from your linkbait post.

·Target a subject that’s hot right now - What are people talking about in the blogosphere? These are the topics you need to address. That means you need to be constantly informed of the latest industry news no matter what the niche market may be. Quickly scan through popular social sites or even browse the pages of StumbleUpon or Digg to see what everybody is talking about.

·Know your audience - Your linkbait should be targeted to those potential visitors. It needs to be written for people who want or are interested in what you offer. If you specialize in website design and your linkbait is about kittens, don’t expect any favorable results from your effort.

The simple fact is that linkbait is just like any other article, blog post, or picture on a web page. The only difference is that it is specifically done for the sole purpose of gathering as much links from as many different sources as possible.

Everyone always talks about their best linkbait ideas but I want to hear about some of your worst. Let us know some of the stinkers you guys have come up with.