Posts Tagged ‘ppc’

I had a musician friend approach me the other day about creating a web presence for his band. I thought about it and came up with a bunch of great ideas that could really help him put his music on the map. It started me thinking about the massive and ever expanding market of music [...]

PPC vs SEO
After a business establishes its website to promote its goods or services, it has two basic choices as to how to focus its marketing efforts. The two most powerful online marketing tools available are PPC “pay per click” and SEO “search engine optimization” marketing.
PPC is an approach where a marketer bids on specific [...]