Mystic Liquid

You own a website but you just can’t seem to get that important high ranking from the search engines. You’ve tried some link building campaigns but let’s face it, in the world of search engine optimization, dropping links in forum posts just doesn’t work as well as it used to. Instead, try adding a blog to your website.

You’ll be pleasantly surprised with how you’re your link building campaign will work from a simple blog. Bloggers are quite charitable when it comes to building natural links. They gladly and commonly link to other websites in the same market sphere as them. They not only link from their blog links list, but more importantly, they link from within the post itself adding relevancy and value in the eyes of the search engines and a visitor. As one of the leading website design companies in Scranton, we are always willing to link to other industry bloggers such as LougneLizard or PMG Web Design

All links hold value for the search engines. Just that, some simply provide more net benefit than others. Good links from good websites are good for your website. Bad links from shady websites is bad. Try getting reciprocal links, between similarly themed blogs and websites. Stay away from linking to and from entirely unrelated sites and blogs. While, they can offer some value; it is often times very little.

As you are writing your newest blog post, link to other interesting blog posts. After all, the power of blogging is in part due to linking. Here are some other reasons why you need to start a blog on your website:

· Link Juice

o Most people that run blogs link to other people’s blogs and websites from their own home page. This can be a good thing or it can be a bad one. The benefit of linking to someone’s blog home page is that it normally has a good to very good PageRank according to Google. The disadvantage is like many other links pages, transferred PageRank is divided among the numerous blogs and traditional websites when linked to it.

o If the link-sending page is relevant for the subject matter or topic the receiving page will be awarded extra value from that link. This is very often the case with blogs and is actually quite common. Bloggers tend to link to other blogs and websites that share their themes and subject matter. While they are in the same market niche, they work together for relevancy in the search engine rankings instead of against one another where no one wins.

o Stick with links that are subject-relevant. Acquiring links from websites outside of your subject matter will pass some link value but a very little amount to mean anything. For example, if your website is an authority of search engine marketing, you should not be linking to other websites selling sneakers. Instead, link to on-topic websites that deal with search engine optimization or affiliate websites.

· Anchor Text

o Linking from your blog provides you a great way to link with keyword relevant anchor text. As you write your blog post, you can add and drop links throughout the text of it. As you link, your text and lines of sentences become natural looking anchor text for the keywords you are trying to rank for.

o Your link gets an added boost in relevancy by being surrounded by very theme relevant content, containing important keyword phrases. The textual content of your anchor text guarantees that the sending page is theme relevant.

Starting a blog is a great idea to help to elevate you website’s ranking in searches for your most important keywords. By doing so, your blog will find itself atop the search engine results pages through your blog. It really is a great tool for any company interested in search engine marketing or search engine optimization services.