Archive for the ‘SEM’ Category

Over the past year that Mystic Liquid has be open to the Northeast Pennsylvania, we have come to realize that there are two types of business owners out there. There are the ones that have lots of money for marketing their business and then there are those that are running on fumes. [...]

Over the past couple of months I have met several small business owners in the Scranton, PA area who have had the same questions about web design and search engine marketing, so I figured I would take a moment to share them with you. I will also provide the answers so you can [...]

I had a musician friend approach me the other day about creating a web presence for his band. I thought about it and came up with a bunch of great ideas that could really help him put his music on the map. It started me thinking about the massive and ever expanding market of music [...]

PPC vs SEO
After a business establishes its website to promote its goods or services, it has two basic choices as to how to focus its marketing efforts. The two most powerful online marketing tools available are PPC “pay per click” and SEO “search engine optimization” marketing.
PPC is an approach where a marketer bids on specific [...]